Glossary
Media kit
What does media kit mean?
- Reading the question
- Writing it in plain words
The part worth reading
What it does not tell you.
What brands actually check is narrower than most kits assume: audience location and age, typical reach for the format they want to buy, and whether the engagement looks consistent with the follower count. Round numbers and a single best-ever post are the two things that make a kit less convincing, not more, because a brand that has seen a hundred of these recognises a cherry-picked figure immediately. A kit built from your real numbers, with the dates they were measured, is a stronger document than a designed one.
Worked example
A one page kit with your followers, reach, audience cities and ages, three best posts and your rates.
The usual mistake
Sending a kit with numbers from six months ago. Brands check, and an out of date figure costs more trust than a modest current one.
Articles that use this word
See it in use.
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