Media kit
A media kit is the short document a creator sends a brand, showing audience size, typical performance and past work.
What it does not tell you
What brands actually check is narrower than most kits assume: audience location and age, typical reach for the format they want to buy, and whether the engagement looks consistent with the follower count. Round numbers and a single best-ever post are the two things that make a kit less convincing, not more, because a brand that has seen a hundred of these recognises a cherry-picked figure immediately. A kit built from your real numbers, with the dates they were measured, is a stronger document than a designed one.
Related reading on this site: For creators
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