Hashtags

Hashtags that earn their place.

The size of a tag decides most of what it can do for you, and almost no hashtag list mentions it. Here is how crowding works, then a starting set for twenty topics.

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The same post, three sizes of tag

Illustration

Broad

Your post

Buried in seconds

Middle

Your post

Visible for more than a moment

Specific

Your post

Findable

How crowding works

Three bands, and why the split matters.

A tag with tens of millions of posts behind it and a tag nobody uses fail in opposite directions, and both fail. Everything useful happens between them.

Broad
Tens of millions of posts behind them. A new post is buried in seconds, and the audience there is habituated to scrolling. They are not useless, they are just not a way of being found.
Middle
Where most accounts should spend most of their tags. Big enough to have people in them, small enough that a post stays visible for more than a moment.
Specific
Smaller, and where a smaller account is actually findable. This is also where intent lives: somebody searching a narrow tag is usually looking to do something rather than to browse.

No post counts printed anywhere: a tag's size is checkable in the app today and stale here next month.

By topic

Starting sets, split by crowding.

Each one also names the kinds of tag that work in that topic, which keep working after these particular tags stop.

In Synclify

Measure them on your own posts.

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

Measured on your account's own results, never on a topic average.

How each tag did on your last 30 posts

Sample account

#homeworkout
#kettlebellflow
#fitnessmotivation
#morningmobility
#fitness

Next post's set keeps the three that found people and swaps the two that did not.

Better hashtags measured, then written.

Every feature is included on every plan.

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