Hashtags that earn their place.
The size of a tag decides most of what it can do for you, and almost no hashtag list mentions it. Here is how crowding works, then a starting set for twenty topics.
Three bands, and why the split matters
A tag with tens of millions of posts behind it and a tag nobody uses fail in opposite directions, and both fail. Everything useful happens between them.
Tens of millions of posts behind them. A new post is buried in seconds, and the audience there is habituated to scrolling. They are not useless, they are just not a way of being found.
Where most accounts should spend most of their tags. Big enough to have people in them, small enough that a post stays visible for more than a moment.
Smaller, and where a smaller account is actually findable. This is also where intent lives: somebody searching a narrow tag is usually looking to do something rather than to browse.
no post counts printed anywhere: a tag's size is checkable in the app today and stale here next month
Starting sets, split by crowding
Each one also names the tag shapes that work in that topic, which is the part a list of tags cannot give you and the part that keeps working after these particular tags stop.
- Fitness hashtagsThe kind of training
- Food hashtagsThe dish by name
- Travel hashtagsThe place, by its actual name
- Beauty hashtagsMakeup or skincare, never both
- Fashion hashtagsThe aesthetic
- Photography hashtagsThe genre of shoot
- Real estate hashtagsThe neighbourhood
- Weddings hashtagsThe planning stage
- Art hashtagsThe medium
- Music hashtagsThe genre
- Business hashtagsThe trade
- Parenting hashtagsThe age of the child
- Pets hashtagsThe breed
- Wellness hashtagsThe practice
- Home and interiors hashtagsThe constraint
- Gaming hashtagsThe game, by name
- Books hashtagsThe genre
- Coffee hashtagsYour city
- Cars hashtagsThe tribe
- Nature and outdoors hashtagsThe trail, park or range
Measure them on your own posts
A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.
measured on your account's own results, never on a topic average
Better hashtags measured, then written.
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