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Glossary

Collab post

A collab post is a single Instagram post published to two accounts at once, appearing in both feeds with both names on it.

What does collab post mean?

  1. Reading the question
  2. Writing it in plain words
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The part worth reading

What it does not tell you.

It is one post with one set of numbers, shared, rather than two posts. That makes it genuinely useful for a brand and creator working together, since both audiences see the same thing and the engagement pools instead of splitting. It also means the reporting question of whose post it was does not have a clean answer, so agree in advance who is measuring what.

Worked example

A creator and a brand publish one reel together, and it appears on both profiles with both names.

The usual mistake

Agreeing to a collab post without saying who owns the comments and the numbers. Agree it before you post.

Now the harder question. What do yours say?

Ask Synclify in the same plain words and it reads your own account. Every dashboard and chart in it is free to use on every plan.

Cancel any time. Every dashboard and report is free to open.