Glossary
Content pillar
What does content pillar mean?
- Reading the question
- Writing it in plain words
The part worth reading
What it does not tell you.
Most accounts have three to five whether or not anybody decided them, and the useful exercise is finding the ones you already have rather than inventing new ones. The number worth knowing is not how many posts each pillar gets but how each performs per post: it is common for the pillar you post least to be the one that reaches furthest, which is an argument for changing the mix rather than working harder on the pillar you like.
Worked example
A fitness account with three pillars might post training tutorials, meals and the coach's own week.
The usual mistake
Choosing pillars before looking at what already works. Your best posts usually show you the pillars you already have.
Articles that use this word
See it in use.
Now the harder question. What do yours say?
Ask Synclify in the same plain words and it reads your own account. Every dashboard and chart in it is free to use on every plan.
Cancel any time. Every dashboard and report is free to open.