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Glossary

Shadowban

Shadowban is the popular term for an account's reach dropping sharply without any notice, and Instagram does not use or acknowledge the word.

What does shadowban mean?

  1. Reading the question
  2. Writing it in plain words
Ask anything about your Instagram

The part worth reading

What it does not tell you.

Two real things sit underneath it. Instagram does limit the distribution of content it judges to break its recommendation guidelines, and it does tell you: the account status screen in the app shows whether anything you posted is not eligible to be recommended to non-followers. The rest of the time, a sudden reach drop is far more often a change in what you posted or a normal swing than a penalty. Check the account status screen first, because it turns a rumour into a fact you can act on.

Worked example

An account whose posts stop reaching people who do not follow it, after breaking a guideline, may have lost recommendation eligibility.

The usual mistake

Blaming a shadowban for an ordinary dip. Check Account Status in the Instagram app first, where restrictions are shown.

Now the harder question. What do yours say?

Ask Synclify in the same plain words and it reads your own account. Every dashboard and chart in it is free to use on every plan.

Cancel any time. Every dashboard and report is free to open.