Glossary
Reach
What does reach mean?
- Reading the question
- Writing it in plain words
The part worth reading
What it does not tell you.
One person who sees your reel four times counts once. That is the whole difference between reach and impressions, and it is why reach is the more honest number of the two for judging whether a post found new people. Reach also includes people who already follow you, so a high number does not by itself mean you reached anybody new. The figure worth watching is what share of your reach came from people who do not follow you, which Instagram reports separately.
Worked example
A reel shown to 40,000 accounts has a reach of 40,000, whether some of them watched it once or four times.
The usual mistake
Treating a high reach as new people found. Check how much of it came from accounts that do not follow you.
Read next
Words that go with it.
- ImpressionsImpressions are the total number of times a post was displayed, counting repeat views by the same person.
- Reach rateReach rate is the share of your followers a post reached, written as a percentage.
- Engagement rateEngagement rate is the share of people who interacted with a post, written as a percentage of either your followers or the accounts the post reached.
Now the harder question. What do yours say?
Ask Synclify in the same plain words and it reads your own account. Every dashboard and chart in it is free to use on every plan.
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