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For anyone running their own Instagram

Ask anything.About your Instagram.

Reach61,240Vs your normal week−18%Posts it read143

Three of your five posts were carousels. Carousels do worst for you.

From Instagram · 26 Jul to 1 AugSeen right now by@maya.everydayFieldnote
Text it on WhatsAppSee what it does
  • Creator asks: Why did my reach drop last week?. Reach: 61,240. Vs your normal week: −18%. Posts it read: 143. Three of your five posts were carousels. Carousels do worst for you. Source: From Instagram · 26 Jul to 1 Aug. Seen by @maya.everyday, Fieldnote.
  • Creator asks: Who is beating me, and at what?. You track: 6. You are ahead of: 4. They win at: Short reels. Two of them do well with short reels. You stopped making those in June. Source: Their public posts. Nothing private is ever guessed at.. Seen by @maya.everyday.
  • Creator asks: Plan my posts for Diwali. Days: 14. Posts: 11. Built from: Your 4 topics. Planned around the times you already post best, using the four things you post about. Source: Your own 143 posts · 8 to 21 Oct. Seen by @maya.everyday.
  • Creator asks: Invoice Amber Home for the reel. Amber Home: ₹48,000. Deliverable: 1 reel. They pay in: 15 days. Written from the rate in your contract, with the reel attached. Source: From your contract, signed 4 Jul. Seen by @maya.everyday, Amber Home.
  • Agency asks: What needs me this morning?. Accounts checked: 7. Needs you: 3. Oldest: 19 days. One invoice late, one client gone quiet, one contract ending soon. Source: Checked at 6am across 7 accounts. Seen by Fieldnote, @maya.everyday, Amber Home.
  • Agency asks: Who is doing what today?. People: 4. Jobs due today: 11. Nobody picked up: 2. Two jobs are due today and nobody has been given them. Source: 7 clients across 4 people. Seen by Fieldnote.
  • Agency asks: Write Maya a reel built like that hit. Taken from it: The shape. Written in: Maya's words. Beats: 6. It copies how that post was built. None of the words come with it. Source: Shape from one post. Words from 59 of Maya's reels.. Seen by Fieldnote, @maya.everyday.
  • Agency asks: Set up a DM reply for pricing questions. Applies to: 7 accounts. Hands over to you: Always. Voice: Each client's own. It hands over to you the moment somebody asks something it was not told. Source: Each client keeps their own voice. Seen by Fieldnote, @maya.everyday.
  • Brand asks: Does this creator's engagement look real?. Followers: 18,412. Engagement: 4.7%. Normal for that size: 1.9% to 5.1%. Compared with published figures for accounts her size, not a number we made up. Source: Her public profile. Seen by Amber Home.
  • Brand asks: Find me five creators like her in Mumbai. Found: 5. Followers: 10k to 25k. Matched on: Who follows them. From Instagram's own Creator Marketplace, matched on who follows them and not just how many. Source: Instagram Creator Marketplace. Seen by Amber Home, Fieldnote.
  • Brand asks: Write briefs for the four Diwali creators. Creators: 4. Things to deliver: 17. Live from: 8 Oct. One brief each, every one written the way that creator already talks. Source: From the 4 signed contracts. Seen by Amber Home, Fieldnote, @maya.everyday.
  • Brand asks: Show the creator what we are seeing. To send: Nothing. Already sees it: Everyone. Versions: One. There is one set of numbers and all three of you are reading it. Source: Nobody had to send anything. Seen by Amber Home, @maya.everyday, Fieldnote.

One week, four times over

You post, and then you guess.

01 · MondayYou post.

It does alright. You are not sure why, which means you cannot do it again on purpose.

reality: you have a result and no reason

02 · TuesdayYou check the numbers.

Reach, likes, saves, a graph that goes up and down. All of it tells you what happened. None of it tells you what to do next.

reality: numbers describe, they do not explain

03 · WednesdayYou ask around.

A podcast, a thread, somebody in a group chat. Everyone has a theory and not one of them has seen your account.

reality: advice written for somebody else

04 · ThursdayYou post again.

The same guess, one week later. That is the loop, and it is why growing feels like luck instead of work.

reality: the same guess, one week later

Know what to post next.

Ideas from your own account, never the same one twice. It puts them straight into your week.

Ideas it found · 7

Your desk, and what is actually on it
One thing you would tell yourself a year ago

It found 7. 5 went in the calendar. The rest wait.

This week · 0

Mon
Wed
Sat

Next week · 0

Tue
Fri
WedA week of what you actually eat
TueThe same one, opened differently
SatYour morning, cut to 40 seconds
FriAnswer the shelf question
MonThe bit of the routine nobody does
01

What you stopped posting

Nothing about food in six weeks

02

Your own posts, again

"Where I got everything in my room" did well

03

Accounts like yours

One your size did exactly this

04

What people keep asking

Eleven asked where the shelves are from

  • What you stopped posting: Nothing about food in six weeks. It suggests A week of what you actually eat, on This week, Wed.
  • Your own posts, again: "Where I got everything in my room" did well. It suggests The same one, opened differently, on Next week, Tue.
  • Accounts like yours: One your size did exactly this. It suggests Your morning, cut to 40 seconds, on This week, Sat.
  • What people keep asking: Eleven asked where the shelves are from. It suggests Answer the shelf question, on Next week, Fri.
  • What you stopped posting: Nothing about food in six weeks. It suggests The bit of the routine nobody does, on This week, Mon.

Understand your numbers.

It reads them and tells you what they mean, in normal words.

Your biggest posts get saved the least.

The five it read, most seen first

The one outfit I keep repeating
31,400 saw it
288 kept it
My 6am morning routine
24,180 saw it
612 kept it
Where I got everything in my room
18,700 saw it
341 kept it
How I organise a tiny kitchen
11,905 saw it
848 kept it
Everything I ate this week
9,460 saw it
520 kept it

The posts that reached the most people last month were saved the least. Plenty of people saw them. Almost nobody kept them.

Read from Instagram, 26 Jul to 1 Aug · 5 posts · worth watching

It looks for 20 patterns like this one. Eighteen come with a button that fixes it.

How it learns the way you talk

It writes in your voice.

It listens to your reels, not just your captions.

What other tools read

Your caption
My 6am morning routine
Reach
24,180
Saves
612
Format
Reel
What you said out loud
How you opened it
Which words are yours

01 / 05 · drag to hear another

Maya, whose account this example uses@maya.everydayMy 6am morning routine · Reel

What this one heard

@maya.everyday · Reel · 0:00 / 0:12

Your opening · 0:00 to 0:03

Most people get the first ten minutes wrong. Do not touch your phone. Not yet. Make the bed first. It sounds silly. It works.

Heard on camera
Your own words
Your opening
First three seconds
Did better than usual
3.2x
Saved to your voice
“the first ten minutes”

Your own words, from your own reels

Fourteen kinds of writing, all of it in your words.

  • My 6am morning routine. Reach 24180, saves 612, format Reel.
  • Spoken: Most people get the first ten minutes wrong. Do not touch your phone. Not yet. Make the bed first. It sounds silly. It works. The hook is the first three seconds.
  • Heard on camera: Your own words.
  • Your opening: First three seconds.
  • Did better than usual: 3.2x.
  • Saved to your voice: “the first ten minutes”.

Six places to work

One place for everything.

AnalyticsAnalytics
Reach61,240Engagement4.7%Posts read143
MTWTFSS

From Instagram · 26 Jul to 1 Aug

CalendarCalendar
Mon
Tue
7:00 pmMy 6am morning routine
Wed
Thu
6:30 pmThe one outfit I keep repeating
Fri
Sat
11:00 amHow I organise a tiny kitchen
Sun

Three posts placed. Nothing goes out until you tap yes.

WriteWrite
Compared with the first lines that already worked on your account
  • 3.2x your usual reach: Most people get the first ten minutes wrong.
  • 2.1x your usual reach: The one thing I changed about my mornings.
  • 1.4x your usual reach: Everything I ate this week, honestly.

Your own words · 15 kinds of writing · your phrase “the first ten minutes” kept

MoneyMoney
Outstanding₹1,35,500Oldest19 days late
  • Amber Home19d late₹48,000
  • Roam Coffeesent₹22,500
  • Nine Yardsdraft₹65,000
IntelligenceIntelligence

Your biggest posts get saved the least

The posts that reached the most people last month were saved the least. Plenty of people saw them. Almost nobody kept them.

5 posts · worth watchingPlan a week that turns views into follows

One of 20 things it looks for. Eighteen come with a button that does something about it.

PillarsWhat you post about
Found in your own posts, not chosen from a list
  • Morning routine59 posts · 41%
  • Home and small spaces39 posts · 27%
  • What I eat26 posts · 18%
  • Getting ready19 posts · 13%

Out of your last 143 posts. They do not add up to 100 and are not made to.

01 / 06

Captions · scheduling · replies · your calendar · your money

Analytics. What your week actually did, next to your own normal week.

proof: every number says where it came from

  • Analytics. What your week actually did, next to your own normal week. Proof: every number says where it came from.
  • Calendar. Your posts, placed at the times that work for you. Proof: nothing is posted until you tap yes.
  • Write. Openings ranked against the ones that already worked for you. Proof: 15 kinds of writing, none of it made up.
  • Money. Who owes you, how late they are, chased without you asking. Proof: a late invoice is 1 of 5 things it will raise on its own.
  • Intelligence. What it worked out, with the posts that prove it. Proof: 20 things it looks for, all from your own posts.
  • What you post about. What you actually post about, found in your own posts. Proof: nothing here that your own posts did not put there.

Link your number once

Run the whole thing from WhatsApp.

Ask how yesterday’s reel did, approve Thursday’s post, send a voice note instead of typing. Anything that publishes or spends stops and asks first, with buttons in the chat.

It chases the invoice.

It reads the brief before you say yes, and tells you when an invoice has passed the date they agreed to.

Amber Home

Not invoiced yet
₹48,000

One deal, as it happened

  • Jun 2A brief arrivesAmber Home. 48,000 rupees for one reel, three stories, one carousel.
  • Jun 3Three things it does not sayHow long they can use your video. Whether you can work with similar brands. When they actually pay you.
  • Jun 6They answeredTwelve months. Not for sixty days. Paid thirty days after posting.
  • Jun 12DeliveredEverything they asked for, on the day you said.
  • Jun 14Invoice sentThirty days from here is when they said they would pay.
  • Jun 21It spotted the invoice was lateProperly late, not merely due. It wrote the reminder for you.
  • Jun 22You sent the reminderIt never leaves the building on its own.
  • Jul 5PaidTwenty-one days after the invoice went out.

Roam Coffee

Day 0

A new brief. The same 3 blanks, named before you reply.

Paid work, and what it costs

Know what the sponsored work costs you.

It labels every post you have, then tells you what the paid ones did to your reach.

  1. Amber HomeSponsoredpaid landsyour averageIt is on a deal you recorded1.00
  2. My 6am morning routineYour own24,180Nothing said otherwise0.40
  3. The one outfit I keep repeatingYour own31,400Nothing said otherwise0.40
  4. How I organise a tiny kitchenYour own11,905Nothing said otherwise0.40
  5. Where I got everything in my roomYour own18,700Nothing said otherwise0.40
  6. Everything I ate this weekYour own9,460Nothing said otherwise0.40

Nine paid posts this quarter, against an average of 19,129 on your own.

0%

of what your own posts reach. The shaded band is the rest of it: 11,286 reach a sponsored post does not get.

An undisclosed paid post reads as organic here and always will. The only evidence of it would be a disclosure nobody wrote.

It already worked this out. Now it keeps it.

The product reads an account thoroughly and then throws the reading away. These stay.

8 worked out4 recorded

Worked out from your captions and who engages with them.

Nothing here is stored. Every one of these is worked out again from rows you already own, so correcting one costs nothing and breaks nothing.

Six families, projected on open. Nothing in this screen is a table of its own.

Three hundred and fifty-six things it can do, and eleven it does on its own.

The hundred below are the ones people reach for, in plain words. Tap or point at any of them and it says what that one does. The rest are on the assistant page.

Top half · 50 only lookBottom half · 50 can change something
100 of 356

Runs without being asked

  • Publishing queueevery minute
  • Job drainerevery minute
  • Full syncevery 15 minutes
  • Velocityevery 15 minutes
  • Health checkevery 30 minutes
  • Proactive sweephourly
  • Remindershourly
  • Storiesevery 4 hours
  • Invoicesdaily at 08:00
  • Weekly digesthourly, fires weekly
  • Niche trendsMondays 06:00

Sends what is scheduled, records what failed

All eleven are declared in one schedule, so what runs without you is fixed and readable rather than decided at the time.

356 tools. The full list, with what each one does, is on the assistant page.

  • Publishing queue, every minute: Sends what is scheduled, records what failed.
  • Job drainer, every minute: Transcription, enrichment, classification, routines.
  • Full sync, every 15 minutes: Posts, insights, followers.
  • Velocity, every 15 minutes: Per-post hourly snapshots, which is how a post taking off is known.
  • Health check, every 30 minutes: Sync and cron health.
  • Proactive sweep, hourly: Decides whether anything is worth telling you.
  • Reminders, hourly: Deadlines and due dates.
  • Stories, every 4 hours: Reads live stories before Instagram deletes their numbers.
  • Invoices, daily at 08:00: Overdue chasing.
  • Weekly digest, hourly, fires weekly: The Monday email.
  • Niche trends, Mondays 06:00: What comparable accounts are doing.

A comment, all the way through

Someone comments, they get the link.

You write the reply once. After that it happens without you, and it stops itself when it should.

Comments on Tuesday's reel
  • rhea.makes2m

    LINK please 🙌

    you It's the 8mm walnut set 🙌

    Replied, and the link went to her DMs.

  • growfast.deals3m

    link link 🔥 follow back and check my page

    you It's the 8mm walnut set 🙌

    Nothing sent. It never reached a rule.

  • vikram.j11m

    drop the link. honestly this looked like a scam at first

    you It's the 8mm walnut set 🙌

    Nothing sent. You were told about it instead.

  • rhea.makes3d

    link again please!

    you It's the 8mm walnut set 🙌

    Replied. No DM: that would be her third this week.

What it checks, in order+0.0s
  • Keptbefore any rule is read
  • Not spamlink drops stop here
  • The word matchedthis post's rule wins
  • How they said itangry gets you told
  • Waited a moment30 to 90 seconds
  • Replied in publicunder their comment
  • Written from your notesyour shipping and returns
  • Not too often30 an hour, twice a week
rhea.makes · direct messages

Here's the link, Rhea. Free shipping over ₹2,000, returns open 30 days.

sent 0.3 to 2.5s later · never on a metronome

What the caps say
this hour
0 of 30
today
0 of 200
to rhea.makes, this week
1 of 2

it is made switched off. turning it on is a tap, because turning it on means it starts messaging real people.

past 150 messages a week it tells you to stop and pin a comment instead, which reaches everyone at once.

  • rhea.makes commented: LINK please 🙌. Replied, and the link went to her DMs.
  • growfast.deals commented: link link 🔥 follow back and check my page. Nothing sent. It never reached a rule.
  • vikram.j commented: drop the link. honestly this looked like a scam at first. Nothing sent. You were told about it instead.
  • rhea.makes commented: link again please!. Replied. No DM: that would be her third this week.

The other way in

Send us a reel. Get the whole thing back.

You are already on Instagram when you find the reel worth studying. Share it into our chat and keep scrolling. The breakdown arrives as a link a few minutes later.

Instagram's own share sheet, into our chat. No copying a link, no opening anything.

Share to
The one outfit I keep repeatingsynclify.aiSend
The breakdownwaiting

Hook

“I have worn this three times this week.” Named in the first two seconds, before anything is explained.

Why it worked

It ran 4.1x this account's own median. Reach and saves belong to whoever posted it, so the honest number is how it did against themselves.

Your version

The same structure, written in your voice, from what has actually worked on your posts. Not a summary of theirs.

Filed

It lands in your library under Fashion and style. Move it and it stays where you put it.

proof: the script needs your account connected, because writing in your voice means reading your posts. The breakdown does not.

It never posts without asking you.

Nothing you ask for gets sent, published or replied to until you tap yes.

What you ask forWhat happens next
  • Show me last week's reachRuns now
  • Draft Tuesday's captionRuns now, undoable
  • Move Thursday's post to 6pmRuns now, undoable
  • Publish the reelWaits for your tap
  • Send the Amber Home invoiceWaits for your tap
  • DM 400 followers about the salesend_bulk_dms
  • Estimate a competitor's savesestimate_missing_metric
  • Reply as me on this commentspeak_as_you

Runs now · It only looks. Nothing is changed, so there is nothing to confirm and nothing to undo.

  • Show me last week's reach: Runs now. It only looks. Nothing is changed, so there is nothing to confirm and nothing to undo.
  • Draft Tuesday's caption: Runs now, undoable. A draft publishes nothing. The undo is a real reversal from a before-state, and it refuses if the row has moved on.
  • Move Thursday's post to 6pm: Runs now, undoable. Still inside your own calendar, still reversible, still nothing sent.
  • Publish the reel: Waits for your tap. It leaves the building, so it waits. Voice never approves anything.
  • Send the Amber Home invoice: Waits for your tap. A card left unanswered expires after 24 hours rather than firing late against data that has moved.
  • DM 400 followers about the sale: No such tool. The tool send_bulk_dms does not exist. Not a setting switched off. There is no tool, and an absence cannot be switched back on.
  • Estimate a competitor's saves: No such tool. The tool estimate_missing_metric does not exist. Instagram does not expose it. The ceiling is stated instead of filled in.
  • Reply as me on this comment: No such tool. The tool speak_as_you does not exist. Speech to text only. The transcript lands in the composer for you to correct.

Everyone reads the same numbers.

You, your agency and the brand read one account, at the same time, with nobody sending a screenshot.

Two steps to set up

Try it on your own account.

Connect your Instagram and the first answer arrives read straight from your own posts.

Get startedSee pricing
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Nothing is published, sent, or replied to until you tap.