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Posting times

Best time to post, and why it is not a number.

Every published answer to this question is an average across accounts that are not yours. Here is the common answer, what is wrong with it, and what your own audience would say instead.

The windows everybody quotes

These are the hours every posting-times guide repeats. They describe everybody, we have not checked them against any account, and they are a reasonable place for a brand-new account to start.

general guidance, not your account

Weekday mornings

6:00 to 9:00 AM

Commute and pre-work scrolling.

Weekday lunch

11:00 AM to 1:00 PM

Midday break, high reach for feed posts.

Weekday evenings

7:00 to 10:00 PM

Prime reels and story window.

Weekends

10:00 AM to 1:00 PM

Relaxed browsing, strong for carousels.

An average of everybody describes nobody

A table like the one above is built by pooling accounts across every topic, every country and every timezone. Gaming audiences are awake in the small hours, teachers post around a timetable, and a restaurant has two windows a day that have nothing to do with either. Pooling all of them produces four hours that fit none of them, and the more specific your audience is, the further off the average will be.

By audience

How the week is shaped, by who you post to

Each of these says how that audience spends its day, which windows follow from it, and where the published hours go wrong for them specifically.

Your own hours beat any average

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in their timezone, and a week's plan schedules into them.

read from your posts and your followers' activity, per account, never from an industry average

Stop guessing your post times and read them instead.

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