Glossary
Reach rate
Reach rate is the share of your followers a post reached, written as a percentage.
What it does not tell you
It is the number people mean when they say their reach has collapsed. Reach rate falls naturally as an account grows, because a larger follower list contains more people who have drifted away, so a smaller account beating a larger one on reach rate is normal rather than remarkable. It is most useful tracked against your own history rather than against anyone else's.
Read next
- ReachReach is the number of separate accounts that saw a post at least once.
- Median, and your own baselineYour median is the middle value of your own posts, and it is the only fair thing to judge a new post against.
- Engagement rateEngagement rate is the share of people who interacted with a post, written as a percentage of either your followers or the accounts the post reached.
Now the harder question. What do yours say?
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