Glossary
Hook
What does hook mean?
- Reading the question
- Writing it in plain words
The part worth reading
What it does not tell you.
Most reels are decided in under three seconds, which means the hook is doing more work than the rest of the video combined. Hooks fall into recognisable patterns, a question, a claim, a number, a mistake, a before and after, and the pattern you use most is usually a habit rather than a choice. Two things can also be a hook at once and disagree: what you say out loud in the first seconds and what the text on the first frame says. When those two pull in different directions, that is worth knowing.
Worked example
A reel that opens on the finished dish with 'this takes eight minutes' on screen has a hook in two places, the image and the text.
The usual mistake
Rewriting only the first spoken sentence. The first frame and the text on screen are hooks too, and often the stronger ones.
Now the harder question. What do yours say?
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