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Glossary

Link in bio

Link in bio refers to the single clickable link Instagram allows on a profile, and the tools people use to turn it into several.

What does link in bio mean?

  1. Reading the question
  2. Writing it in plain words
Ask anything about your Instagram

The part worth reading

What it does not tell you.

It exists because feed posts are not clickable, so every route from a post to a website passes through the profile. Each extra step loses people, which is why the honest measure of a link in bio page is not how many links it holds but how many people who tapped it did the one thing you wanted. A page of twelve equal links usually performs worse than one with a clear first choice.

Worked example

synclify.ai/maya with buttons for the latest recipe, a discount code and her UPI ID.

The usual mistake

A page with twenty links in no order. Put the one thing most people want at the top.

Now the harder question. What do yours say?

Ask Synclify in the same plain words and it reads your own account. Every dashboard and chart in it is free to use on every plan.

Cancel any time. Every dashboard and report is free to open.