Glossary
Call to action
A call to action is the line that tells someone what to do next, such as save the post, comment a word or open the link.
What it does not tell you
The most common mistake is asking for several things at once, which reliably produces none of them. The second most common is asking for something the platform makes hard: sending people to a link from a feed post costs far more attention than asking them to comment. A call to action that asks for a comment can also be the mechanism for a reply, since a comment can trigger a message back.
Now the harder question. What do yours say?
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