Skip to content
The journal

Everything we have written down.

Written for somebody a few months into running their own account. No growth hacks, no engagement bait, and nothing that assumes you already know what a hook type is. Every figure we quote says where it came from.

Articles
13
Subjects
5
Words
30,000
Most recentA phone standing in a small brass stand on a desk with its screen bright and empty, the work around it paused mid task.AIWhat an AI assistant actually does for an Instagram accountA chat window writes text. An assistant can post, schedule, reply and invoice on a real account, which is a different thing and only safe under one condition: you see what it is about to do before it does it.11 min read
The archive

Sorted by what you are trying to do.

Not by category, because a category is our filing system and not your question. Each one says how many articles it holds before you open it.

12articles besides the one above

Also on the site

Reading about it is the slow way. Ask your own account.

Connect Instagram and the assistant answers the questions these articles are about, using your posts rather than somebody else's.

Get startedSee pricing

Cancel any time. Every dashboard and report is free to open.