Skip to content

Free tool

Engagement rate, worked out in the open.

Type three numbers from any Instagram profile and get its engagement rate by followers, with the sum shown. No account, and nothing you type leaves your browser.
Audit a whole account, freeSee pricing
The count on the profile.
Per post, over the last 10 or so.
Per post, over the same posts.

Engagement rate by followers

Not yet

Enter followers and average likes to see the rate. Comments are added when you have them.

What the number is

One rate, and what it leaves out.

This is engagement rate by followers: how many people liked or commented on an average post, as a share of everyone who follows the account. It is the only rate you can work out for an account that is not yours, which is why brands and agencies use it to compare creators.

What is the formula?

Average likes plus average comments, divided by followers, times 100. It is the same sum Synclify uses when it reads a creator's public profile, so a number from this page and a number in the product agree.

Why does my rate look different on another site?

There are two engagement rates. This one divides by followers. The other divides by the accounts a post reached, which only the account owner can see, and it is almost always higher. A rate quoted without saying which one it is cannot be compared with anything.

Why are saves and shares not included?

Nobody outside an account can see its saves, shares or reach. A calculator that asks for them is only useful to the owner, and the owner already has the reach-based rate in Instagram's own insights.

How many posts should I average over?

The last 10 to 12 is a fair sample. Leave out a post that hides its like count, and say so if one viral post is carrying the average.

Is a higher rate always better?

No. Rates fall as accounts grow, giveaways and comment-a-word posts inflate comments, and bought followers lower the rate while bought likes raise it. Read the rate next to the posts it came from.

Engagement rate, definedHow brands vet creatorsThe numbers worth reading

In Synclify

Stop typing the numbers and have them read.

The free audit reads any Business or Creator account for you: a score across five areas, a heatmap of when it posts and how that went, its best recent posts and three things to fix first. For brands and agencies, Synclify works out this same rate whenever it reads a creator's public profile.
Run the free auditFind and compare creators

Read the whole account, not one number.

Every feature is included on every plan.

Get startedSee pricing

Cancel any time. Opening dashboards and reports never uses up your agent actions.