Skip to content

Free audit

A free audit of any Instagram account.

Make an account, type a handle, and see how the account posts, what works for it and three things to fix first. One audit per account, saved for you to come back to.
Works for Business and Creator accounts, yours or someone else's. Personal and private accounts cannot be read.
Get my free auditSee pricing
Free auditSample account, not a real one

@sample.coach

8,400 followers, latest 50 posts read

70 of 100

  • Posting rhythm19 of 25
  • Format mix14 of 20
  • Engagement for their size13 of 20
  • Hit rate9 of 15
  • Profile and captions15 of 20

When they post and how it went

Three things to fix first

  1. Reels get about three times the likes and comments of single photos, but they are only a third of the posts. Make the next five reels.
  2. Nine in ten captions ask for nothing. End the next posts with one ask: save it, share it, or comment a word.
  3. Put a searchable word in the name field, like "Home workouts". Instagram search reads it.

What you get

Five scores and a plan, from public numbers.

Every area is scored only when there is enough to judge it. An area we cannot judge is left out of the total, not counted as zero.

  • Posting rhythm

    How often the account posts against a target of 36 posts in 90 days, and its longest gap.

  • Format mix

    How much is reels, carousels and single photos, and which format gets the most likes and comments.

  • Engagement for its size

    Likes and comments per follower, against Synclify accounts of the same size when at least 20 of them exist.

  • Hit rate

    Which posts did three times the account's usual, and what those posts have in common.

  • Profile and captions

    The bio, the link in bio, a searchable name, and how many captions ask people to do something.

  • Three things to fix first

    A short, plain list written from the scores above, so you know where to start this week.

The heatmap

When they post, and how it went.

Every day and hour the account posted, shaded by the likes and comments those posts got against its own best hour. It shows when the account posts, not when its audience is online, and the audit says so.

Honest about the limits

What a public audit cannot see.

Instagram only shares some numbers about an account with anyone outside it. These need the account connected, which is what a plan does.
  • Reach and how many people saw each post
  • Saves and shares
  • Profile visits and link taps
  • Follower growth over time
  • Who the audience is: age, city and gender
  • Stories, watch time and DMs

The audit never claims bought likes or fake followers about anybody. It reports what the numbers show.

How it works

Three steps, about a minute.

  1. 1

    Make an account

    An email and a password, or Google. No card for the audit.

  2. 2

    Verify your email

    One click on the link we send, so each audit belongs to a real person.

  3. 3

    Type a handle

    Yours or someone else's. The audit is ready in a few seconds and saved for you.

The audit is saved as it was on the day it ran. It does not refresh, and there is nothing to export. A plan unlocks the full analysis of your own account.

Audit an Instagram account for free.

Sign up, verify your email and type a handle. It takes about a minute.

Get my free auditSee pricing

One free audit per account. No card needed.