What you agree to, and what we do

These Terms of Service govern your use of Synclify: the web application, the iPhone application, and this website. They are an agreement between you and Synclify.

By creating an account, connecting an Instagram account, or using any part of the service, you accept these terms. If you do not accept them, do not use the service.

If you are accepting on behalf of a company, agency or other organisation, you confirm that you have the authority to bind it, and "you" in these terms means that organisation.

You must be at least 18 years old to use Synclify. This is higher than Instagram's own minimum because the product handles contracts, invoices and payments.

Synclify is a software service for running an Instagram account. It provides:

• Planning and publishing: a calendar, drafts, and scheduled publishing through Instagram's official API.
• Analysis: performance of your own posts, your audience's activity, and comparison against public data from accounts you choose to track.
• Writing: AI-assisted captions, hooks, scripts and replies, described in section 7.
• Automation: keyword-triggered replies to comments and direct messages, within the rate limits the product enforces.
• Collaboration: brand deal pipelines, contracts, invoices and payment tracking.
• Teams: multi-user access with per-client permissions, for agencies and brands.

Nothing is published to your Instagram account, sent to another person, or charged, until you approve it. The assistant can prepare any of those and shows you a preview card first, and scheduling is publishing with a delay, so it waits for the same tap. An approval you do not give expires instead of running later.

Synclify is a tool. It does not guarantee growth, engagement, revenue, or any other outcome, and nothing in the product or on our website should be read as promising one.

You choose an account type when you register. It determines which features are available and, for agency accounts, adds obligations set out in section 12.

You agree to:

• Provide accurate and current information when you register, and keep it up to date.
• Keep your password and access credentials confidential.
• Tell us promptly if you believe somebody has accessed your account without permission.
• Accept responsibility for what happens under your account, including anything done by a team member you invited.

We may refuse, suspend or close an account that provides false information, or that is used to register on behalf of somebody who has been removed from the service.

One person or organisation, one account. Sharing a single login between people who should have their own seats is a breach of section 6, and it is also the fastest way to lose the audit trail you may later need.

You agree not to use Synclify to:

• Break any law that applies to you.
• Infringe anybody else's intellectual property, privacy or other rights.
• Publish or send content that is illegal, harassing, threatening, hateful, or that sexualises a child.
• Send spam, run phishing, or impersonate another person or business.
• Generate artificial engagement, or buy, sell or exchange followers, likes or comments.
• Gain or attempt to gain unauthorised access to our systems, another user's account, or any data you are not entitled to.
• Interfere with the operation of the service, including by circumventing a rate limit, a permission check or a usage cap.
• Collect personal data about other people without a lawful basis for doing so.
• Resell, sublicense or redistribute the service, or offer it as your own, without our written agreement. Managing client accounts on an agency plan is not resale and is expressly permitted.
• Reverse engineer the service, or extract its source code, models or prompts, except to the extent the law says you may.
• Use automated means to scrape our website or application beyond the features we provide.

We may suspend an account immediately, without prior notice, where continuing would put other users, Meta, or a third party at risk. In every other case section 13.2 applies.

The competitor features collect publicly available information from Instagram accounts that you specifically name. We do not choose those accounts for you.

You agree that you will:

• Use the feature for competitive research only.
• Not use anything it returns to harass, target, defame or intimidate anybody.
• Comply with the data protection law that applies to you when you do.

The product does not collect, infer or display private metrics for an account that is not yours. Reach, impressions, saves, shares and audience demographics for a competitor are not available to us and no figure for them will be produced. Where a comparison is shown, the number being compared is always yours.

Any assessment the product makes of whether an account's engagement looks consistent with its follower count is an observation about public numbers against published bands. It is not a verdict on whether anybody bought followers, and it must not be presented to anybody as one.

Synclify provides pipelines, contract templates, invoices and payment tracking for collaborations between creators and brands. Using them does not make us a party to your agreement.

You are responsible for:

• The accuracy and legality of every contract, brief, invoice or payment term you create.
• Whether a template is appropriate for your situation. Nothing in the product is legal advice.
• Your own tax, invoicing and disclosure obligations, including advertising disclosure rules for sponsored content.
• Resolving any dispute with the other party.

We do not hold funds, escrow payments, guarantee that anybody will pay you, or act as a collection agent. Marking an invoice paid in Synclify is a record you made, not a payment we processed.

There is no cross-organisation visibility in the product. A brand cannot see what an agency paid a creator, and a creator cannot see a brand's other collaborations. Nothing in these terms should be read as creating any.

If your plan supports team members or client accounts, the account owner:

• Is responsible for everything team members do under the account.
• Must set each member's permissions appropriately, and remove access when somebody leaves.
• Must have each client's authority to connect and operate that client's Instagram account.
• Must handle client data in line with its own agreement with that client and with applicable data protection law.
• Must ensure every team member has accepted these terms before using the service.

Where you use Synclify to process personal data on behalf of a client, you are the controller of that data and we are your processor for it. Our Privacy Policy describes how we handle it. If you need a separate data processing agreement, email us and we will provide one.

We may act on the instructions of the account owner, including an instruction to remove a team member's access, without seeking that member's agreement.

The instrument above walks each of these in full. This section is the binding version.

To the fullest extent the law allows, the service is provided "as is" and "as available", without warranty of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty arising from a course of dealing or trade usage.

In particular we do not warrant that:

• The service will be uninterrupted, timely, secure or error free.
• Any analysis, forecast, recommendation or generated content will be accurate or suitable.
• Defects will be corrected, or that any particular feature will continue to exist.
• The service will produce any specific result, including follower growth, engagement, reach or revenue.

Nothing in these terms excludes or limits liability that cannot lawfully be excluded, including for death or personal injury caused by negligence, or for fraud. Where you deal as a consumer, your statutory rights are unaffected by anything in this section.

To the fullest extent the law allows, neither party is liable to the other for indirect, incidental, special, consequential or punitive damages, or for loss of profit, revenue, data, business or goodwill, however caused and on any theory of liability.

To the fullest extent the law allows, our total aggregate liability arising out of or relating to these terms or the service is limited to the total amount you paid us in the twelve months immediately before the event that gave rise to the claim.

We are not liable for anything caused by Meta or Instagram, including an API change, an outage, a policy decision, or an action Instagram takes against your account.

This section does not apply to liability that cannot lawfully be limited, and it does not limit your statutory rights if you deal as a consumer.

You agree to indemnify and hold harmless Synclify, its officers, employees and agents, from any claim, damage, loss, liability or reasonable legal cost arising out of:

• Your use of the service.
• Your breach of these terms or of any law.
• Content you created, published or sent through the service.
• Your infringement of anybody else's rights.
• For agency accounts, a dispute between you and a client about an account you managed through the service.

We will tell you promptly about any claim to which this applies, will not settle it without your agreement, and will give you reasonable cooperation in defending it.

These terms, and any dispute arising out of them or out of your use of the service, are governed by the laws of India, without regard to conflict of laws rules. The courts of Mumbai, Maharashtra, India have exclusive jurisdiction, except that either party may seek urgent injunctive relief in any court of competent jurisdiction.

Before starting proceedings, both parties agree to attempt to resolve the dispute informally. Write to support@synclify.ai setting out the problem and what you want, and we will respond within 30 days. Most things end here.

If informal resolution fails, the parties may agree in writing to refer the dispute to arbitration. Neither party is required to arbitrate, and nothing in this section removes any right you have to bring a claim in a court that the law says is available to you, including in your country of residence if you are a consumer.

Claims are brought individually. Neither party will bring a claim as part of a class or representative action, to the extent that restriction is enforceable where you live.

• Entire agreement. These terms and the Privacy Policy are the whole agreement between us about the service, and replace anything said before.
• Severability. If a provision is found unenforceable, it is limited or removed to the minimum extent necessary and the rest continues in force.
• No waiver. Not enforcing a provision once does not waive the right to enforce it later.
• Assignment. You may not assign these terms without our written consent. We may assign them to a successor in a merger, acquisition or sale of assets, on notice to you.
• Force majeure. Neither party is liable for a failure caused by something genuinely outside its control, and that expressly includes an act of Meta.
• Notices. We give notice by email to the address on your account, or in the product. You give notice by email to the address in section 20.
• No third-party rights. Nobody other than you and us has a right to enforce these terms.
• Language. These terms are written in English, and the English version governs.

For anything in these terms, including a dispute under section 18, a data processing agreement under section 12, or a billing question under section 9, email support@synclify.ai.