Glossary
Story
A story is a post that disappears after twenty four hours and is shown mainly to people who already follow you.
What it does not tell you
Stories almost never bring new people in, and that is not a failing: they are where an existing audience becomes a relationship, and where the people most likely to buy something are already paying attention. The number that matters is not views but how far through a sequence people get, because the drop between the first and last frame tells you where you lost them.
Now the harder question. What do yours say?
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