Glossary
Impressions
What does impressions mean?
- Reading the question
- Writing it in plain words
The part worth reading
What it does not tell you.
Impressions are always equal to or higher than reach. A large gap between the two means people came back to the post more than once, which for a carousel or a saved recipe is a good sign and for a confusing caption is not. On its own the number tells you very little, which is why most decisions are better made from reach, saves and shares.
Worked example
A carousel with a reach of 5,000 and 9,000 impressions was opened more than once by many of the people who saw it.
The usual mistake
Reporting impressions to a brand as if they were people. They count views, and one person can be several of them.
Now the harder question. What do yours say?
Ask Synclify in the same plain words and it reads your own account. Every dashboard and chart in it is free to use on every plan.
Cancel any time. Every dashboard and report is free to open.