Glossary
Carousel
A carousel is a single Instagram post containing up to twenty images or videos that people swipe through.
What it does not tell you
Carousels earn attention differently from reels: a reel has to stop a scroll, a carousel has to survive a swipe, so the work sits on the first slide and on whether each slide earns the next. They also get a second chance at reach, because Instagram may show a carousel again on a different slide to someone who did not engage the first time. The text on the slides is part of the post, and it is often where the actual argument lives.
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