Glossary
Outlier
What does outlier mean?
- Reading the question
- Writing it in plain words
The part worth reading
What it does not tell you.
Outliers are the only posts worth studying closely, because the ones in the middle mostly tell you what you already do. The useful question about a high outlier is which part was repeatable, the subject, the opening, the format, the time, and which part was luck. Low outliers are just as informative and get ignored far more often. Two outliers pointing the same way is a pattern; one is an anecdote.
Worked example
A reel that reached ten times your median is an outlier worth taking apart, to see what you did differently.
The usual mistake
Planning the next month around one outlier. Look for what it shares with your other strong posts before copying it.
Read next
Words that go with it.
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