Glossary
Whitelisting
Whitelisting is when a creator gives a brand permission to run ads from the creator's own handle.
What it does not tell you
The ad appears to come from the creator rather than the brand, which is why it usually outperforms the brand's own version of the same asset. It is a materially bigger ask than a post, because the brand controls the spend, the targeting and how long it runs, and the creator's handle carries whatever the campaign says for that whole period. It should be priced and time limited separately from any organic post in the same deal.
Now the harder question. What do yours say?
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