Engagement rate
Engagement rate is the share of people who interacted with a post, written as a percentage of either your followers or the accounts the post reached.
What it does not tell you
The trap is that there are two of them and they are not comparable. Engagement rate by followers divides interactions by follower count; engagement rate by reach divides by the accounts that actually saw it. The second is almost always the higher number, so a rate quoted without saying which one it is can be made to look twice as good by choosing the flattering denominator. When a brand asks for your engagement rate, ask which one they mean, and when a tool shows you one, check which it computed.
Related reading on this site: How brands vet creators
- ReachReach is the number of separate accounts that saw a post at least once.
- Reach rateReach rate is the share of your followers a post reached, written as a percentage.
- Median, and your own baselineYour median is the middle value of your own posts, and it is the only fair thing to judge a new post against.
Now the harder question. What do yours say?
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