Posting times

Best time to post, for beauty creators.

Two windows, and they belong to different halves of the topic. Skincare is read at the edges of the day, morning and last thing at night, because that is when people are doing their own routine. Makeup is watched when there is time to watch, which is the evening and the weekend. Posting a routine into the makeup window puts it in front of people who are not doing theirs.

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The shape of the week

Morning and last thing at night
Evening and weekends
Launch time, to the minute

Morning and last thing at night

When people are doing their own skincare. A routine posted here is read by somebody standing at a mirror with the product in their hand.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When beauty creators are actually reachable.

Morning and last thing at night

When people are doing their own skincare. A routine posted here is read by somebody standing at a mirror with the product in their hand.

Evening and weekends

Makeup is watched rather than skimmed, and this is when there is time to watch a tutorial to the end instead of leaving at eight seconds.

Launch time, to the minute

A teaser and a launch are timed to each other rather than to a general window, because the audience turns up on the strength of you telling them to.

The hours every guide repeats describe everybody, not beauty creators, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a beauty account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post a tutorial in the evening when people are winding down instead of at lunch.Compare: Average watch time, because a tutorial only works if it is watched through.
2Publish the weekend look on Friday instead of Saturday morning.Compare: Saves, the sign someone plans to copy it.
3Swap a talking intro for the finished look in the first second.Compare: The share of viewers who stay past three seconds.

The number worth watching here: how far through a tutorial people get. Beauty is watched rather than skimmed, so the drop-off point is the finding. A tutorial people leave at eight seconds and a tutorial they finish can have identical view counts and mean opposite things, and only one of them sells a product at the end.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.