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Posting times

Best time to post, for beauty creators.

Two windows, and they belong to different halves of the topic. Skincare is read at the edges of the day, morning and last thing at night, because that is when people are doing their own routine. Makeup is watched when there is time to watch, which is the evening and the weekend. Posting a routine into the makeup window puts it in front of people who are not doing theirs.

The shape of the week

When beauty creators are actually reachable

Morning and last thing at night

When people are doing their own skincare. A routine posted here is read by somebody standing at a mirror with the product in their hand.

Evening and weekends

Makeup is watched rather than skimmed, and this is when there is time to watch a tutorial to the end instead of leaving at eight seconds.

Launch time, to the minute

A teaser and a launch are timed to each other rather than to a general window, because the audience turns up on the strength of you telling them to.

how this audience spends its day, not hours read from anybody's account

The hours every posting-times guide repeats describe everybody rather than beauty creators, and we have not checked them against any account. They are set out in full on the posting times guide.

Your own hours beat any average

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in their timezone, and a week's plan schedules into them.

read from your posts and your followers' activity, per account, never from an industry average

Stop guessing your post times and read them instead.

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