Best time to post, for fashion creators.
Fashion runs on a weekly shape rather than a daily one. Outfit posts do their work when people are deciding what to wear or what to buy, which is the evening before a workday and Saturday morning. A drop announcement is the exception: that one is timed to the drop, and the audience will be there because you told them to be.
When fashion creators are actually reachable
The evening before a workday
People are deciding what to wear tomorrow. An outfit post lands while the question is live rather than a day after it was settled.
Saturday morning
The buying window rather than the deciding one. This is where browsing turns into something in a basket.
Drop time, whatever hour that is
A drop overrides every other rule on this page. The audience arrives because you announced it, not because the hour was good.
how this audience spends its day, not hours read from anybody's account
The hours every posting-times guide repeats describe everybody rather than fashion creators, and we have not checked them against any account. They are set out in full on the posting times guide.
Your own hours beat any average
Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in their timezone, and a week's plan schedules into them.
read from your posts and your followers' activity, per account, never from an industry average
All twenty audiences, or connect your account and see your own hours.
Stop guessing your post times and read them instead.
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