Posting times

Best time to post, for fashion creators.

Fashion runs on a weekly shape rather than a daily one. Outfit posts do their work when people are deciding what to wear or what to buy, which is the evening before a workday and Saturday morning. A drop announcement is the exception: that one is timed to the drop, and the audience will be there because you told them to be.

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The shape of the week

The evening before a workday
Saturday morning
Drop time, whatever hour that is

The evening before a workday

People are deciding what to wear tomorrow. An outfit post lands while the question is live rather than a day after it was settled.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When fashion creators are actually reachable.

The evening before a workday

People are deciding what to wear tomorrow. An outfit post lands while the question is live rather than a day after it was settled.

Saturday morning

The buying window rather than the deciding one. This is where browsing turns into something in a basket.

Drop time, whatever hour that is

A drop overrides every other rule on this page. The audience arrives because you announced it, not because the hour was good.

The hours every guide repeats describe everybody, not fashion creators, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a fashion account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post a styling carousel on Sunday evening rather than Tuesday.Compare: Saves, because outfits get planned before the week starts.
2Publish the same outfit reel at lunch one week and late evening the next.Compare: Reach from people who do not follow you.
3Put the price range in the first slide instead of the caption.Compare: Profile visits and link taps.

The number worth watching here: saves against reach, on outfit posts specifically. People save an outfit to copy it. That is the signal a brand is buying when it pays for a fashion post, and it behaves differently from the follower count that gets quoted in a media kit.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.