Posting times

Best time to post, for online shops.

Shopping attention peaks in the evening and on Sunday, which is when people browse rather than buy immediately. Launch timing is the exception and overrides everything here: a drop goes out when you told people it would, and the audience arrives because of the telling rather than because of the hour.

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The shape of the week

Evenings
Sunday
Launch time

Evenings

Browsing rather than buying. A product seen now is saved and bought later, which is why saves are the number to watch in this window.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When online shops are actually reachable.

Evenings

Browsing rather than buying. A product seen now is saved and bought later, which is why saves are the number to watch in this window.

Sunday

The longest browsing window of the week, and the one where a basket actually gets filled rather than opened.

Launch time

This overrides everything above it. A drop goes out when you said it would, and the audience arrives because of the telling.

The hours every guide repeats describe everybody, not online shops, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a ecommerce account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post the product in use on Sunday evening instead of Tuesday.Compare: Link taps and product page visits.
2Publish a details carousel the day before a launch.Compare: Saves, the sign someone intends to buy.
3Swap a studio image for a customer photo in the same slot.Compare: Shares and DMs asking about stock.

The number worth watching here: saves and shares on product posts. A save is somebody intending to buy later and a share is somebody showing it to the person they buy things with. Both predict revenue better than reach does, and neither is what a follower count measures.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.