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Posting times

Best time to post, for online shops.

Shopping attention peaks in the evening and on Sunday, which is when people browse rather than buy immediately. Launch timing is the exception and overrides everything here: a drop goes out when you told people it would, and the audience arrives because of the telling rather than because of the hour.

The shape of the week

When online shops are actually reachable

Evenings

Browsing rather than buying. A product seen now is saved and bought later, which is why saves are the number to watch in this window.

Sunday

The longest browsing window of the week, and the one where a basket actually gets filled rather than opened.

Launch time

This overrides everything above it. A drop goes out when you said it would, and the audience arrives because of the telling.

how this audience spends its day, not hours read from anybody's account

The hours every posting-times guide repeats describe everybody rather than online shops, and we have not checked them against any account. They are set out in full on the posting times guide.

Your own hours beat any average

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in their timezone, and a week's plan schedules into them.

read from your posts and your followers' activity, per account, never from an industry average

Stop guessing your post times and read them instead.

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