Posting times

Best time to post, for fitness creators.

Fitness has two audiences at opposite ends of the day and they behave differently. The people training before work are on the app briefly and early, and they save rather than comment. The evening audience is slower, reads captions and asks questions. Posting the same kind of thing into both windows is how a good post gets judged against the wrong crowd.

Get started See pricing

The shape of the week

Before work
Evening, after training
Sunday

Before work

The people training early are on the app briefly. They save and move on, and they do not read to the end of a long caption or answer a question inside one.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When fitness creators are actually reachable.

Before work

The people training early are on the app briefly. They save and move on, and they do not read to the end of a long caption or answer a question inside one.

Evening, after training

The slower half of the audience. This is where a caption gets finished and where questions get asked, so the posts that need explaining belong here.

Sunday

The day the coming week gets planned. A programme or a challenge announced now lands while people are still deciding what they are going to do.

The hours every guide repeats describe everybody, not fitness creators, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a fitness account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post the same kind of tutorial before work one week and after work the next.Compare: Saves per hundred accounts reached, because early viewers save and evening viewers comment.
2Move your programme announcement from midweek to Sunday evening.Compare: Profile visits and link taps in the two days after, not likes.
3Split a long session into two posts on consecutive days.Compare: Whether the second post reaches the people who saved the first.

The number worth watching here: saves on the posts that teach something. A save is somebody deciding they will do this later, which is the closest thing on Instagram to intent. Likes on a transformation post cost nothing and predict nothing; a saved workout gets opened in a gym.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.