Posting times

Best time to post, for photographers.

Clients look for a photographer when they are planning something, which clusters in the evening and at weekends. There is also a seasonal shape no daily schedule captures: wedding enquiries run months ahead of the season, so the posts that book next summer go out this winter.

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The shape of the week

Evenings
Weekends
Months before the season

Evenings

Clients look for a photographer while they are planning something, and planning happens after work rather than during it.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When photographers are actually reachable.

Evenings

Clients look for a photographer while they are planning something, and planning happens after work rather than during it.

Weekends

The longer version of the same window. A gallery gets looked through properly here instead of scrolled past.

Months before the season

The shape no daily schedule captures. The posts that book next summer go out this winter, because that is when the enquiries start.

The hours every guide repeats describe everybody, not photographers, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a photography account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post a full shoot carousel on Sunday evening instead of midweek.Compare: Saves and enquiries in the following three days.
2Publish availability at the start of the month instead of the end.Compare: Booking enquiries by DM.
3Swap a portrait for a behind the scenes reel in the same slot.Compare: Reach from people who do not follow you.

The number worth watching here: profile visits, and dms from people who do not follow you. Photography engagement is largely other photographers, and peer approval does not book work. Somebody who came to your profile and then messaged you is a person considering hiring you, and that is a far smaller and far more useful number.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.