Posting times

Best time to post, for parenting creators.

Two windows that belong to the same exhausted person: early morning before the house wakes up, and late evening after it has gone quiet. The middle of the day is when your audience is least available and most published guides say to post.

Get started See pricing

The shape of the week

Before the house wakes up
After it has gone quiet
The middle of the day

Before the house wakes up

A short window and a reliable one. It is the first time that day your audience has both hands free.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When parenting creators are actually reachable.

Before the house wakes up

A short window and a reliable one. It is the first time that day your audience has both hands free.

After it has gone quiet

The longer window, and where a saved post gets saved. Somebody has finally sat down.

The middle of the day

When your audience is least available, and the window most published guides will tell you to use.

The hours every guide repeats describe everybody, not parenting creators, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a parenting account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post after bedtime instead of during the school run.Compare: Comments and saves, because that is when parents finally scroll.
2Publish the weekly plan on Sunday afternoon.Compare: Saves per account reached.
3Turn a long caption about a routine into a carousel.Compare: Shares, the way parenting posts reach other parents.

The number worth watching here: saves. Parenting content is kept to be used later, often at two in the morning by somebody who remembered you said something about this. A saved post is a genuine promise of a return visit, and it is what brands in this category are actually buying.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.