Posting times

Best time to post, for wellness creators.

Early morning and last thing at night, because that is when the practice itself happens. There is also a Sunday evening window that behaves differently from the rest of the week: people planning to look after themselves better, which is when a class gets booked.

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The shape of the week

Early morning
Last thing at night
Sunday evening

Early morning

When the practice itself happens. A post here reaches somebody already on the mat rather than somebody thinking about getting on one.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When wellness creators are actually reachable.

Early morning

When the practice itself happens. A post here reaches somebody already on the mat rather than somebody thinking about getting on one.

Last thing at night

The other end of the same day, and where a longer practice gets saved for tomorrow instead of watched now.

Sunday evening

People planning to look after themselves better. This is when a class gets booked, and it behaves nothing like the rest of the week.

The hours every guide repeats describe everybody, not wellness creators, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a wellness account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post a short practice early in the morning instead of the evening.Compare: Saves, the sign someone will do it again.
2Publish a reset plan on Sunday evening.Compare: Shares and saves.
3Lead with the first step instead of the benefit.Compare: The share of viewers who stay past three seconds.

The number worth watching here: saves, and returning viewers on longer posts. Wellness content is saved to be used, not consumed on the spot. Somebody who saved a practice and came back to it is a person who might book, and reach without that is an audience that felt something for four seconds.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.