Posting times

Best time to post, for travel creators.

The audience is rarely in your timezone, which makes the published advice worse than useless here: it is an average of averages across places you are not. What matters more is the day. Travel planning clusters at the start of the week and on Sunday evening, when people are looking at somewhere other than where they are.

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The shape of the week

Monday and Tuesday
Sunday evening
Their hours, not yours

Monday and Tuesday

Trip planning clusters at the start of the week, when the next holiday is the thing making the current one bearable.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When travel creators are actually reachable.

Monday and Tuesday

Trip planning clusters at the start of the week, when the next holiday is the thing making the current one bearable.

Sunday evening

The other planning window. People are looking at somewhere other than where they are, which is the entire business of a travel account.

Their hours, not yours

This is the niche where the published windows mean least. Your audience is spread across places you are not, so an average of averages describes nobody in particular.

The hours every guide repeats describe everybody, not travel creators, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a travel account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post an itinerary on Sunday evening instead of midweek.Compare: Shares and saves, because planning happens at the weekend.
2Publish a destination guide in the evening in your audience's time zone, not yours.Compare: Reach in the first hour from people who do not follow you.
3Turn one long caption into a carousel of the same facts.Compare: Shares per account reached.

The number worth watching here: shares. Travel spreads by being sent to somebody, not by being liked. A share is one person telling another they should go, which is the only interaction that reliably reaches people who have never heard of you and are planning a trip.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.