Posting times

Best time to post, for local services.

Around the working day rather than in it: early morning, lunchtime and the hour after work, when somebody has a moment to sort out the thing they have been meaning to book. Weekends matter more here than in most niches, because that is when people deal with the jobs at home.

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The shape of the week

Early morning
Lunchtime
Weekends

Early morning

Before the day starts, when somebody remembers the thing they have been meaning to book for a fortnight.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When local services are actually reachable.

Early morning

Before the day starts, when somebody remembers the thing they have been meaning to book for a fortnight.

Lunchtime

A short window with high intent behind it. This is where a message gets sent rather than a post read.

Weekends

They matter more here than in most niches, because that is when people deal with the jobs at home and decide to pay somebody to do one.

The hours every guide repeats describe everybody, not local services, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a local services account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post this week's openings on Monday morning instead of Friday.Compare: Calls and DMs in the following two days.
2Publish a weekend tip on Friday evening.Compare: Saves and shares to neighbours.
3Add the area name to the first line of the caption.Compare: Profile visits from people who do not follow you.

The number worth watching here: profile visits from your own area, and dms. A local service does not need reach, it needs the few hundred people who can physically get to you. Wide reach in the wrong city is the most common way one of these accounts looks like it is working while the diary stays empty.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.