Posting times

Best time to post, for nonprofits.

Evenings and Sunday, when people have the attention for something that asks them to feel and then act. There is a second pattern worth knowing: end of the tax year and December both change behaviour more than any hour of the day does.

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The shape of the week

Evenings
Sunday
December and the tax year end

Evenings

When somebody has the attention for a post that asks them to feel something and then do something about it.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When nonprofits are actually reachable.

Evenings

When somebody has the attention for a post that asks them to feel something and then do something about it.

Sunday

The longer version of the same window, and the day a supporter is most likely to put their own name behind your work by sharing it.

December and the tax year end

Both change behaviour more than any hour of the day does. This is the rhythm to plan a campaign around.

The hours every guide repeats describe everybody, not nonprofits, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a nonprofit account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post a story of impact on Sunday evening instead of midweek.Compare: Shares, the way a cause reaches new people.
2Publish the donation explainer at the start of the month.Compare: Link taps to the donation page.
3Swap a statistic graphic for a short testimony in the same slot.Compare: Average watch time and saves.

The number worth watching here: shares. A share is a supporter putting their own name behind your work in front of people who have never heard of it, which is the only way a campaign reaches beyond the people who already agree. It is also the interaction most likely to precede a donation.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.