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Posting times

Best time to post, for nonprofits.

Evenings and Sunday, when people have the attention for something that asks them to feel and then act. There is a second pattern worth knowing: end of the tax year and December both change behaviour more than any hour of the day does.

The shape of the week

When nonprofits are actually reachable

Evenings

When somebody has the attention for a post that asks them to feel something and then do something about it.

Sunday

The longer version of the same window, and the day a supporter is most likely to put their own name behind your work by sharing it.

December and the tax year end

Both change behaviour more than any hour of the day does. This is the rhythm to plan a campaign around.

how this audience spends its day, not hours read from anybody's account

The hours every posting-times guide repeats describe everybody rather than nonprofits, and we have not checked them against any account. They are set out in full on the posting times guide.

Your own hours beat any average

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in their timezone, and a week's plan schedules into them.

read from your posts and your followers' activity, per account, never from an industry average

Stop guessing your post times and read them instead.

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