Posting times

Best time to post, for coaches and consultants.

Your audience reads work-related content at the edges of the working day: early morning before anything starts, and the commute or evening when they are thinking about their own career. Weekend posting in this niche reaches far fewer people and is worth doing anyway, because the ones who are there are the ones considering a change.

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The shape of the week

Early morning
Commute and evening
Weekends

Early morning

Before anything has started. Work content is read here by people who are still deciding what kind of day they are going to have.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When coaches and consultants are actually reachable.

Early morning

Before anything has started. Work content is read here by people who are still deciding what kind of day they are going to have.

Commute and evening

When somebody is thinking about their own career rather than doing their job. This is where a teaching post gets saved.

Weekends

Far fewer people, and worth posting into anyway. The ones who are there are the ones considering a change.

The hours every guide repeats describe everybody, not coaches and consultants, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a coaching account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Publish your framework carousel on Sunday evening instead of Wednesday.Compare: Saves and DMs over the following week.
2Move your offer post from Friday to Monday morning.Compare: Link taps and booked calls.
3Answer a client question as a reel instead of a caption.Compare: Average watch time and profile visits.

The number worth watching here: saves on the posts that teach, and dms. Coaching is bought after somebody has quietly decided you know what you are talking about. A save is that decision happening; a like is not. The DM is where it becomes money, and neither shows up in a follower count.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.