Posting times

Best time to post, for real estate agents.

Property gets browsed in downtime rather than at work: evenings on a sofa and Sunday mornings, which is also when people talk to a partner about moving. The weekday middle is the worst window in this niche, because that is when your audience is at the job that pays for the mortgage.

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The shape of the week

Weekday evenings
Sunday morning
The middle of a weekday

Weekday evenings

Property is browsed in downtime. Somebody is on a sofa with a phone and the idea of moving is not yet a chore.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When real estate agents are actually reachable.

Weekday evenings

Property is browsed in downtime. Somebody is on a sofa with a phone and the idea of moving is not yet a chore.

Sunday morning

The window where two people talk about moving. A listing posted now is being looked at by both of them at once.

The middle of a weekday

The worst window in this niche, and the one a general schedule will hand you. Your audience is at the job that pays for the mortgage.

The hours every guide repeats describe everybody, not real estate agents, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a real estate account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post a listing walk through on Thursday evening instead of Monday.Compare: Enquiries before the weekend viewings.
2Publish a neighbourhood guide on Sunday.Compare: Saves and shares, because families look together at the weekend.
3Lead with the price in the first second instead of the last.Compare: Average watch time and DMs.

The number worth watching here: saves and dms on individual listings. Nobody saves a property they are not considering. Reach on a real estate account is mostly other agents and people who like looking at houses, and the small number who save or message is the only part of the audience that can become a sale.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.