Posting times

Best time to post, for pet accounts.

Evenings and weekend mornings, when people are looking for something light rather than something useful. This is the niche where the published windows are closest to right, because the audience is everybody rather than a profession with its own schedule.

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The shape of the week

Evenings
Weekend mornings
The general windows

Evenings

People are looking for something light rather than something useful, which is the whole appeal of this content.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When pet accounts are actually reachable.

Evenings

People are looking for something light rather than something useful, which is the whole appeal of this content.

Weekend mornings

A slower scroll and a longer one. Clips get sent on to somebody here more than at any other time in the week.

The general windows

The one niche where the published advice is close to right, because the audience is everybody rather than a profession with its own schedule.

The hours every guide repeats describe everybody, not pet accounts, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a pets account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post the weekly reel late in the evening instead of mid-morning.Compare: Shares, because pet videos get sent to friends.
2Publish a practical tip carousel on Sunday.Compare: Saves per account reached.
3Open with the funniest moment instead of building up to it.Compare: The share of viewers who stay past three seconds.

The number worth watching here: shares. Pet content spreads by being sent to somebody who will find it funny, and almost nothing else predicts a wide post. Saves and likes lag far behind, and a share is the interaction that puts the account in front of a stranger.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.