Posting times

Best time to post, for musicians.

Late evening, and later than almost any other niche. Music is listened to when people have stopped working, and the audience that discovers new artists is awake when the general advice assumes everybody is asleep. Release day is its own case and is timed to the platforms rather than to Instagram.

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The shape of the week

Late evening
The small hours at weekends
Release day

Late evening

Later than almost any other niche. Music is listened to once people have stopped working, and that is when a new artist gets found.

How this audience spends its day, not hours read from anybody's account.

The shape of the week

When musicians are actually reachable.

Late evening

Later than almost any other niche. Music is listened to once people have stopped working, and that is when a new artist gets found.

The small hours at weekends

A real window here and an empty one almost everywhere else. The audience that discovers music is still awake.

Release day

Its own case. It is timed to the platforms and the release rather than to Instagram, and the rest of the week bends around it.

The hours every guide repeats describe everybody, not musicians, and we have not checked them against any account. They are on the posting times guide.

Find your own hours

Three tests for a music account.

Run each one for two weeks and change one thing at a time. The number to compare is named beside each test, because likes alone will tell you the wrong story.

1Post a rehearsal clip late in the evening instead of the afternoon.Compare: Shares and saves of the audio.
2Announce a show four weeks out instead of one.Compare: Ticket link taps.
3Put the lyric on screen in the same reel.Compare: Average watch time.

The number worth watching here: shares, and saves on snippets. Music travels by one person sending it to another, which is exactly what a share is. A saved snippet is somebody meaning to come back and hear the whole thing, and both matter more than a follower who scrolled past.

In Synclify

Your own hours beat any average.

Connect an account and the guessing stops. Synclify reads 90 days of your own audience's hours, day by hour, in your account's timezone, and a week's plan schedules into them.

Read from your posts and your followers' activity, per account, never from an industry average.