Parenting hashtags that earn their place.
Parenting is segmented by the age of the child more sharply than by anything else. Somebody with a newborn and somebody with a nine year old are different audiences with different problems, and a tag that names the stage reaches the right one. It is also a topic where saves matter far more than likes, because advice gets kept and used later.
The tags that work in parenting have a shape
The age of the child
The sharpest division in this topic. A newborn and a nine year old are different audiences with different problems.
The specific problem
Sleep, weaning, tantrums, screens. Advice gets searched for by the thing that is currently going wrong.
The approach
#gentleparenting and its neighbours are communities rather than descriptions, and they behave like communities.
The starting set
Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.
enormous, and you are competing with everyone
where most accounts should spend most of their tags
smaller, and where a smaller account is actually findable
10 tags to start from · none of them measured on your account yet
Tagging the identity rather than the stage. #momlife describes you; #toddlerlife describes the problem somebody is currently searching for help with.
Measure them on your own posts
A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.
measured on your account's own results, never on a topic average
All twenty topics, and how crowding decides what a tag can do.
Better hashtags measured, then written.
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