Real estate hashtags that earn their place.
Real estate is the clearest case on Instagram of a topic where the general tags reach the wrong people. #realestate is full of agents talking to agents, and an audience of other agents does not buy a house. The tags that reach buyers name a place or a moment: a neighbourhood, a city, or the stage somebody is at.
The tags that work in real estate have a shape
The neighbourhood
Not the city, the neighbourhood. It is the smallest tag in this topic with real buying intent behind it.
The stage the buyer is at
First time, upsizing, investing. People search from where they are in the process rather than from what you are selling.
The property type
A two bedroom flat and a family house are different searches made by different people with different budgets.
The starting set
Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.
enormous, and you are competing with everyone
where most accounts should spend most of their tags
smaller, and where a smaller account is actually findable
10 tags to start from · none of them measured on your account yet
Never tagging the location. A town or neighbourhood is the one real estate tag with buying intent behind it, and it is the one most often left off.
Measure them on your own posts
A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.
measured on your account's own results, never on a topic average
Better hashtags measured, then written.
Every feature is included on every plan, and every dashboard and report is free to open.
Cancel any time. Every dashboard and report is free to open.