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Hashtags

Business hashtags that earn their place.

Business tags divide into two audiences with almost nothing in common: people running a business, and people who post about the idea of running one. The second group is larger and engages more, which is why an account can look successful in this topic while selling nothing. Tags naming a trade or a place reach the first group.

Tag shapes

The tags that work in business have a shape

The trade

Name the actual work. It separates people running a business from people posting about the idea of running one.

The place

#shoplocal with nothing local in it does nothing. The town is the tag that reaches somebody who can buy from you.

The stage

First year, first hire, going out on your own. People search the problem they currently have, not the one you solved.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#business#entrepreneur#marketing#startup
Middle

where most accounts should spend most of their tags

#smallbusiness#businessowner#businesstips
Specific

smaller, and where a smaller account is actually findable

#smallbusinessowner#solopreneur#shoplocal

10 tags to start from · none of them measured on your account yet

The common mistake

Optimising for the motivational half of the topic, which engages enthusiastically and buys nothing.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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