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Hashtags

Books hashtags that earn their place.

Books has an unusually well organised tag culture: #bookstagram is a genuine community with its own conventions rather than a generic label, and genre tags function almost like subreddits. Recommendations are the currency, so the tags describing what somebody is looking for outperform the ones describing that you like reading.

Tag shapes

The tags that work in books have a shape

The genre

Where a reader looking for their next book actually looks. It works closer to a subreddit than to a label.

The specific book or author

Somebody who has just finished a book searches for it to work out what to read next.

The community tags

#bookstagram has conventions rather than being a generic label, and posts that follow them do better inside it.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#books#reading#booklover#booktok
Middle

where most accounts should spend most of their tags

#bookstagram#bookreview#currentlyreading
Specific

smaller, and where a smaller account is actually findable

#bookrecommendations#amreading#fantasybooks

10 tags to start from · none of them measured on your account yet

The common mistake

Tagging that you read rather than what you read. The genre tag is where a reader looking for their next book actually looks.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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