Beauty hashtags that earn their place.
Beauty splits into two audiences that behave nothing alike. Makeup is watched: people want the tutorial, the result and the products. Skincare is read: people want the routine, the ingredient and whether it worked over time. Tagging a skincare post with makeup tags reaches the wrong half, and it is the most common reason a good beauty post underperforms.
The tags that work in beauty have a shape
Makeup or skincare, never both
The two halves want different things. A post tagged into both reaches two audiences and satisfies neither of them.
The ingredient or the product
Skincare gets searched by what is in it. That is a real search with a purchase somewhere behind it.
The skin type or the look
Who this is for, said plainly. It cuts the reach and raises the share of it that can use what you posted.
The starting set
Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.
enormous, and you are competing with everyone
where most accounts should spend most of their tags
smaller, and where a smaller account is actually findable
10 tags to start from · none of them measured on your account yet
Mixing makeup and skincare tags on the same post, which reaches two audiences and satisfies neither.
Measure them on your own posts
A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.
measured on your account's own results, never on a topic average
All twenty topics, and how crowding decides what a tag can do.
Better hashtags measured, then written.
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