Weddings hashtags that earn their place.
Weddings run on a planning clock rather than a daily one. Somebody who just got engaged will spend eighteen months looking, and the tags that reach them are the ones describing where they are in that process. It is also a strongly regional topic: almost nobody hires a photographer or a venue in a country they are not marrying in.
The tags that work in weddings have a shape
The planning stage
Just engaged, choosing a venue, a month out. It is an eighteen month process and each stage searches for something different.
The region
Almost nobody hires a venue or a photographer in a country they are not marrying in.
The style of wedding
Small, outdoors, religious, second time round. It narrows to people whose wedding looks like the one you photographed.
The starting set
Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.
enormous, and you are competing with everyone
where most accounts should spend most of their tags
smaller, and where a smaller account is actually findable
10 tags to start from · none of them measured on your account yet
Tagging the aesthetic and not the region. A venue in one country tagged only #weddinginspiration reaches people who will never travel to it.
Measure them on your own posts
A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.
measured on your account's own results, never on a topic average
Better hashtags measured, then written.
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