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Hashtags

Pets hashtags that earn their place.

Pets is one of the few topics where the enormous tags still do something, because the audience is genuinely everybody rather than a profession. The breed tag is the sharpest tool here: people who love one breed follow accounts about that breed with unusual loyalty, and those tags are far smaller than the general ones.

Tag shapes

The tags that work in pets have a shape

The breed

The sharpest tool here. Breed audiences follow with unusual loyalty and those tags are far smaller than the general ones.

The stage

Puppy, kitten, senior, rescue. Somebody with a new animal searches constantly and somebody with a settled one barely searches at all.

The problem

Training, separation anxiety, a fussy eater. It reaches an owner who needs something rather than a person browsing.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#dogsofinstagram#catsofinstagram#pets#dog
Middle

where most accounts should spend most of their tags

#petsofinstagram#doglover#puppy
Specific

smaller, and where a smaller account is actually findable

#rescuedog#kitten#cat

10 tags to start from · none of them measured on your account yet

The common mistake

Never using the breed tag, which is the one place in this topic where a smaller account can reliably be found.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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