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Hashtags

Food hashtags that earn their place.

Food is the topic where saves matter more than any other interaction, because a recipe is something people intend to come back to. That changes which tags are worth using: the ones that attract browsers produce views, and the ones that attract cooks produce saves. Food is also strongly local, and a city or cuisine tag will usually outperform a general one for anybody selling something.

Tag shapes

The tags that work in food have a shape

The dish by name

Somebody looking for a specific thing to cook types the dish. #recipe is a category; the name of the dish is the search.

The cuisine

Narrower than the appetite tags, and full of people who cook that food deliberately rather than scroll past it.

Your city

The strongest tag for anybody selling something. A general food tag reaches people who will never eat where you are.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#food#foodie#instafood#tasty
Middle

where most accounts should spend most of their tags

#foodphotography#foodstagram#foodblogger
Specific

smaller, and where a smaller account is actually findable

#homecooking#recipe#easyrecipes

10 tags to start from · none of them measured on your account yet

The common mistake

Using only the appetite tags and none that name the dish, the cuisine or the city, which is what somebody actually searches when they want to cook or eat a specific thing.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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