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Hashtags

Photography hashtags that earn their place.

Photography is the topic where the tags are mostly other photographers. That is worth knowing before you judge the numbers: engagement from peers is real engagement and it does not book work. The tags that reach clients name the genre and the place, because somebody hiring a photographer searches for a kind of shoot in a city, not for photography.

Tag shapes

The tags that work in photography have a shape

The genre of shoot

Portrait, wedding, product. Somebody hiring searches for a kind of shoot and never for photography.

The city

The other half of the same search. A client needs a photographer who is near enough to turn up.

The gear or the edit

These reach other photographers, which is worth doing knowingly rather than by accident and then reading as demand.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#photography#photooftheday#capture#instaphoto
Middle

where most accounts should spend most of their tags

#photographer#photoshoot#photolife
Specific

smaller, and where a smaller account is actually findable

#portraitphotography#naturephotography#lightroom

10 tags to start from · none of them measured on your account yet

The common mistake

Optimising for tags that reach photographers and then wondering why the audience never becomes clients.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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