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Hashtags

Coffee hashtags that earn their place.

Coffee splits into two audiences that behave differently: people who like drinking it and people who are seriously interested in how it is made. The general tags reach the first, which is enormous and largely passive. The specialty tags reach the second, which is far smaller, far more engaged, and the group that actually travels to a particular shop.

Tag shapes

The tags that work in coffee have a shape

Your city

The tag that reaches somebody who can actually walk in. A cafe posting only #coffee is advertising to another continent.

The method

Pourover, espresso, a particular brewer. It reaches the smaller audience that cares how the cup was made.

The roaster or the origin

Small, specific, and followed by the people who will travel across a city for a particular shop.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#coffee#coffeelover#coffeetime#espresso
Middle

where most accounts should spend most of their tags

#coffeeshop#barista#latteart
Specific

smaller, and where a smaller account is actually findable

#specialtycoffee#thirdwavecoffee#coffeeroaster

10 tags to start from · none of them measured on your account yet

The common mistake

A cafe tagging only the broad coffee tags and never its own city, which reaches people who will never be able to visit.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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