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Hashtags

Music hashtags that earn their place.

Music is the topic where the biggest tags are most saturated with people promoting rather than listening, which makes them close to worthless. What still works is genre and scene: somebody looking for new music looks for a kind of new music, and a city's live scene has an audience that actually attends things.

Tag shapes

The tags that work in music have a shape

The genre

Somebody looking for new music is looking for a kind of new music. #newmusic is not a kind of anything.

The city or the scene

A local live scene has an audience that turns up to things, which is the audience worth having.

The influence

Naming who you sound like is a search other people are already making, and it puts you inside it.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#music#musician#newmusic#singer
Middle

where most accounts should spend most of their tags

#songwriter#producer#livemusic
Specific

smaller, and where a smaller account is actually findable

#indiemusic#unsignedartist#studio

10 tags to start from · none of them measured on your account yet

The common mistake

Tagging #newmusic and nothing about the genre, which puts a track in front of everybody and therefore nobody.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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