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Hashtags

Art hashtags that earn their place.

Art tags are almost entirely other artists, and that is worth knowing before judging the numbers: peer engagement is real and it does not sell work. The tags that reach buyers and commissioners name a medium or a subject, because that is what somebody searches when they want a particular kind of thing on their wall.

Tag shapes

The tags that work in art have a shape

The medium

Oil, linocut, ceramic. Somebody who wants a particular kind of object searches for the object rather than for art.

The subject

Portraits, landscapes, botanical. This is what a person looking for a thing to put on a wall actually types.

Commissions, said plainly

The tags naming what you sell reach a smaller and far more commercial audience than the ones naming what you are.

The starting set

Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.

Broad

enormous, and you are competing with everyone

#art#artist#artwork#drawing
Middle

where most accounts should spend most of their tags

#painting#illustration#contemporaryart
Specific

smaller, and where a smaller account is actually findable

#digitalart#sketchbook#artistsoninstagram

10 tags to start from · none of them measured on your account yet

The common mistake

Using only the tags that other artists follow, then reading the resulting engagement as commercial interest.

Measure them on your own posts

A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.

measured on your account's own results, never on a topic average

Other topics

All twenty topics, and how crowding decides what a tag can do.

Better hashtags measured, then written.

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