Fashion hashtags that earn their place.
Fashion tags are old. #ootd has been in continuous use for over a decade, which means the tag is enormous and its audience is habituated to scrolling past. What still works is specificity of a different kind: the aesthetic, the occasion or the body type a look is for. A post that says who it is for reaches fewer people and the right ones.
The tags that work in fashion have a shape
The aesthetic
The name people give a look right now. It moves faster than the general tags, which is exactly why the current audience is there.
The occasion
A wedding, an interview, a first date. People search fashion by the thing they have to get through.
Who the outfit is for
Height, size, budget. A post that says who it is for reaches fewer people and the right ones.
The starting set
Split by how crowded each one is, which is most of what decides whether a tag can do anything for you.
enormous, and you are competing with everyone
where most accounts should spend most of their tags
smaller, and where a smaller account is actually findable
10 tags to start from · none of them measured on your account yet
Treating #ootd as a strategy. It describes the format of the post rather than who the outfit is for, so it competes with everything and identifies nothing.
Measure them on your own posts
A saved block of tags never tells you which of them worked. Synclify reads how each tag did across your own posts and writes a set for each new post before it goes out.
measured on your account's own results, never on a topic average
All twenty topics, and how crowding decides what a tag can do.
Better hashtags measured, then written.
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