For artists, bands, and producers
A release, as a run of posts.
Which snippets did people share?
- Reading your posts
- Comparing with your normal
- Writing the answer
An example, not your account
The problem
What holds musicians back.
Everything goes quiet between releases.
A song gets one post and is then forgotten.
Followers listen online but never come to a show.
In Synclify
How Synclify helps.
A release as a sequence
Announcement, snippet, release day and the weeks after, planned together and scheduled to the minute rather than remembered one post at a time.
One track, many posts
A single track becomes reel scripts, carousels and captions in your own voice, so the quiet weeks have something in them.
The link, sent for you
Somebody comments the word and the link to listen arrives in their DMs, paced when Smart Delay is on, so it never reads as a bot.
The number worth watching
Shares, and saves on snippets
Which snippets did people share?
AnsweredThe chorus snippet, sent on far more than anything else this month. The studio clips stayed with your followers. Want the release week planned around it?
A week that works
Four music posts worth making this week.
- Monday reelFifteen seconds of a song being written or rehearsed, with the lyric on screen.
- Upcoming shows with dates, cities and a ticket link.
- Friday reelThe chorus of the new release, performed live rather than over the studio track.
- Sunday storyA clip from the weekend's show, filmed from the crowd.
Two mistakes that cost music accounts the most
Posting only on release day.
Post the making of the song in the weeks before. The release lands on people who already care.
Using your own track without saying what it is.
Name the song and where to hear it on screen. People hear a clip and want to find it.
Posting times
- 1Late evening
- 2The small hours at weekends
- 3Release day
Asked
Questions.
When should musicians post on Instagram?
Late evening, and The small hours at weekends. Both come from how this audience spends its day, not from hours read off any account; your own hours are in your account's data.
Which Instagram number should musicians watch?
Shares, and saves on snippets. Music travels by one person sending it to another, which is exactly what a share is.
Which hashtags should musicians start with?
#music, #songwriter and #indiemusic. Start there, then measure which of them reached people on your own posts.
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